New Vegan Products Increase by 92% in Australia

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February 3, 2017

New Mintel report shows the country got a massive influx of new, cruelty-free products between 2014 and 2016.

A new report compiled by research firm Mintel found that vegan product launches in Australia have increased by 92 percent since 2014. The report was released ahead of meat-centric holiday Australia Day (celebrated on January 26) and stated, “Many Aussies will be foregoing tradition by grilling vegan steaks … in celebration of the day.” Mintel also revealed that as many as one in eight of all products carried a vegetarian claim in 2016, with six percent being labeled “vegan.” Mintel’s Trend and Innovation Consultant Laura Jones explained that due to health, environmental, and price concerns, Australians are increasingly leaving meat of their plates. “Australians have become more mindful in recent years of the amount of meat and the frequency of which they eat meat,” Jones said. In its 2017 Global Food & Drink Trend report released earlier this year, Mintel named plant-based foods as one of the top six biggest trends worldwide for the coming year.

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